Recent research focuses on how our nation’s epidemics of obesity, heart disease and diabetes may not be linked to any specific macronutrient (fat, protein, carb) but more to the addictive properties of many processed foods and their added flavorings. Additionally, as junk food industries increase the amounts of chemical flavorings (ie. check out the newest flavors of doritos), for many people, nutritious foods seem blander and less appealing. Michael Moss, a Pulitzer Prize-winning reporter for The New York Times, explains this concept in his book, SALT SUGAR FAT: How the Food Giants Hooked Us. Big food industries have spent the last 100 years creating more and more calorie dense products which have contributed to the rise in obesity rates.